Answers
Overflow and after-hours
ASHUR picks up when staff are busy or the clinic is closed, so patients meet a helpful voice instead of silence.
The guardian at your clinic's front line
Every missed call is a patient who called the next clinic. ASHUR picks up.
ASHUR answers your overflow and after-hours calls, captures the booking request, and hands anything clinical straight to your team, all on the phone number you already have.
No medical advice
Human handoff
Clinic-controlled
For 3,000 years the Lamassu guarded the gates of Assyria. Now it guards your phone line.
Incoming call
New patient · after hours
Live
Voice activity
The invisible leak
Do the math on your missed calls.
You don't see the calls that roll to voicemail, but they're worth real money. Move the sliders. Your numbers, simple arithmetic.
3 missed calls a day, at about $120 each, adds up to
$7,920
a month in potential bookings, if every missed call was one. Realistically some are reschedules, spam, or callers who try again. Even if only 1 in 4 was a lost booking, that's $1,980 a month.
This is an estimate built from your own inputs, assuming ~22 business days a month, not a promise about ASHUR's results. The 30-day pilot exists to measure your real numbers.
Calls arrive in clusters
The pressure isn't constant. It spikes during rushes, lunch, and closing time, exactly when your team is already stretched.
Voicemail loses patients
Some leave a message. Many call the next clinic on their list. Either way, your team inherits the friction.
After-hours demand goes unanswered
Patients remember to call once you're closed. ASHUR gives them a useful first response instead of a dead end.
What ASHUR does
A receptionist for the calls that slip through.
Calm backup for the calls your team can't get to, whether they're with patients, the line is busy, or the clinic is closed.
Core principle: routine requests are captured, clinical questions are handed off, and your clinic stays in control.
Captures
Appointment requests
It collects the right details, helps route the booking, and gives your team a clean summary to work from.
Handles
Routine clinic questions
Approved answers about hours, location, parking, services, direct billing, policies, and booking steps.
Hands off
Anything clinical
No diagnosis, no medical advice. Clinical, urgent, complex, or unclear requests go straight to your team.
How it works
Live in about two weeks, on the number you already have.
No new phone system, no hardware, no disruption to how your team already works.
1
Forward the calls that need backup
Overflow, after-hours, or busy calls roll to ASHUR instead of voicemail. Your clinic number stays the same.
2
We configure it to your clinic
Your hours, services, booking questions, voice, and escalation rules are set up with you before ASHUR takes a single call.
3
Go live and get the report
Start on your overflow line, then receive a weekly summary of the calls ASHUR caught and what patients were trying to book.
Configured, not generic
Built around how your clinic actually runs.
Before ASHUR answers a single call, it's set up around your clinic's voice, services, booking process, and handoff rules.
VoiceAnswersBooking flowEscalationCoverageHandoff
ASHUR configuration
Riverside Physio · example setup
Ready
CoverageOverflow + after-hours
Greeting"Thanks for calling Riverside Physio…"
Booking detailsName, callback, request, timing
Clinical questionsRoute to front desk
EmergenciesDirect to 911
SummariesEmail + text, per call
Your voice and greeting
Choose the assistant's voice style and how it introduces your clinic, so the first few seconds feel natural and on brand.
Your approved answers
ASHUR only says what you approve: hours, services, pricing guidance, parking, booking steps, direct-billing details.
Your booking questions
It asks for the exact details your front desk needs, in the order that makes sense for your workflow.
Your escalation rules
You decide what ASHUR can answer, what it should collect, and when it stops and routes the caller to a human.
Your coverage
After-hours only, overflow only, specific call types, or both, depending on where missed calls cost you most.
Your handoff
Call summaries by text, email, or live transfer, so your team receives requests the way they already work.
Who it's for
Built for clinics, and any business where the phone never stops.
A physio practice, dental office, salon, law office, or trades shop all face the same rush: customers in front of you, one team on the phones, and a line ringing through every busy moment.
Clinics and health practices
Capture appointment requests, new-patient inquiries, and routine intake details while keeping clinical matters with your team.
Service businesses
Salons, wellness studios, and appointment-based businesses that need to catch calls during rushes without adding front-desk pressure.
Local teams with urgent calls
Trades, law offices, and service teams that need caller details, job type, timing, and next steps when staff can't answer live.
On the roadmap
What's live today, and what's next.
These features are marked as coming soon so the site stays honest about what exists now and what's being built.
Coming soon
A voice that fits your business
Natural, low-latency voices that match your tone, with conversations that feel less like a phone tree and more like a real call.
Coming soon
Multiple languages
Meet patients in the language they're most comfortable with, while keeping the same boundaries around approved answers and human handoff.
Book a demo
Hear ASHUR answer a call.
Leave your details and we'll set up a short demo with an assistant configured for a business like yours. Founding clinics start with a 30-day pilot on the overflow line.